Selfridges & Co is not just a department store—it’s a British institution and a global shopping icon. Founded by Harry Gordon Selfridge in 1909, its flagship store on London’s Oxford Street has been shaping UK retail and fashion trends for over a century.
Regularly awarded “Best Department Store in the World,” Selfridges offers everything from luxury fashion and beauty to designer homeware and exclusive limited-edition products. Whether you’re a local or an international shopper, here’s your ultimate guide to shopping at Selfridges, both in-store and online.
Why Shop at Selfridges?
Selfridges is renowned for curating high-end fashion brands and exclusive product launches. From Alexander McQueen and Balenciaga to Gucci, YSL, and Jo Malone, the store carries hundreds of top designer labels. Seasonal sales, including summer and winter promotions, offer discounts that make luxury shopping more accessible—sometimes up to 40% off selected items.
In addition, Selfridges emphasizes sustainable shopping with services like Reselfridges, which allows you to rent designer clothing, buy pre-loved items, or repair and refill your favorite products. For those seeking luxury experiences, Selfridges Concierge offers personalized shopping, spa sessions, and VIP events.
Must-Buy Brands at Selfridges
Alexander McQueen
Alexander McQueen’s latest collections of iconic sneakers, statement dresses, and accessories are available at Selfridges. Known for blending edgy design with wearable elegance, McQueen items are perfect for fashion-forward shoppers looking for standout pieces.
Balenciaga
Balenciaga remains a top choice for luxury sneakerheads and bag collectors. From the iconic Triple S sneakers to the Hourglass bags, Selfridges stocks the hottest Balenciaga trends each season.
Burberry
As the quintessential British luxury brand, Burberry’s trench coats, scarves, and handbags are must-haves. Selfridges carries both classic and new seasonal designs, making it easy to shop the latest trends in British fashion.
Gucci
Gucci fans can find the latest sneakers, handbags, and eyewear at Selfridges. Seasonal promotions make this the ideal time to grab statement pieces at better prices.
YSL
Yves Saint Laurent offers a wide selection of handbags, from chain bags to envelope clutches, available in multiple colors and designs. Selfridges ensures you stay up to date with YSL’s newest releases.
Tom Ford
Tom Ford’s luxury eyewear, fragrances, and cosmetics are available throughout Selfridges, especially during seasonal sales when discounts can be substantial.
Coach & Marc Jacobs
Coach offers stylish and durable entry-level luxury handbags, perfect for students and young professionals. Marc Jacobs, particularly the camera bags and The Tote Bag, remains a versatile and popular choice.
Jacquemus
This emerging French brand is loved for its minimalist design and vibrant color palettes. Jacquemus bags and accessories are trendy must-haves for fashion influencers and style-savvy shoppers.
Jo Malone London & Diptyque
British fragrance brand Jo Malone London and luxury candle brand Diptyque are staples at Selfridges. Look out for exclusive releases and seasonal discounts on these high-end fragrances.
Charlotte Tilbury
Charlotte Tilbury offers the iconic Pillow Talk collection and a full range of makeup products, ideal for beauty enthusiasts seeking high-quality cosmetics.
Shopping Online at Selfridges
Selfridges.com provides a seamless shopping experience with international delivery to over 130 countries, including China, North America, Europe, and Australia.
- UK Delivery: Orders under £200 have a £5 delivery fee. Next-day delivery and nominated day services are available. All parcels are delivered via DPD, with real-time tracking.
- International Shipping: Flat-rate shipping to China is £30 with customs duties included. Selfridges also deducts UK VAT for overseas orders.
- Selfridges+ Membership: For £50/year, enjoy unlimited international delivery, while UK-based members can get unlimited delivery for £10/year—a perfect option for frequent shoppers.
Selfridges In-Store Experiences
Selfridges Flagship Stores
- London: Selfridges & Co, 400 Oxford Street, London W1A 1AB
- Birmingham: The Bullring, Upper Mall East, Birmingham B5 4BP
- Manchester: 1 Exchange Square Central, Manchester M3 1BD & The Trafford Centre, Manchester M17 8D
VIP Services
Selfridges Concierge offers personalized shopping appointments, luxury beauty treatments, private styling sessions, and exclusive event access. Beauty enthusiasts can enjoy services from top brands like 111Skin, Dior, YSL, Clarins, and La Prairie.
Selfridges Seasonal Sales
Selfridges runs major promotions during summer and winter sales, Black Friday, and other key UK retail events. Shoppers can expect significant discounts of up to 50% off on fashion, beauty, homeware, and more. Signing up for newsletters or monitoring Selfridges.com ensures you never miss flash sales or exclusive deals.
Selfridges & Co is the ultimate destination for luxury shopping in the UK. Whether browsing in-store or shopping online, you can access top designer brands, exclusive releases, sustainable fashion options, and VIP services. From Alexander McQueen and Balenciaga to Jo Malone London and Charlotte Tilbury, there’s something for every fashion and beauty lover. With seasonal promotions and Selfridges+, shopping has never been easier or more rewarding.
Start exploring today, and experience why Selfridges has been shaping British style for over a century.